Nalu, a cell cultivated seafood company focusing on hard to farm and over fished species, needed to capture market share among its competitors in this new field. I developed a strategic plan to move Nalu from being focused on wholesale only to consumer facing by assessing rising trends, change drivers, and the industry areas of opportunity.
The biggest reason for this shift was finding out that many were unaware of what cell cultivated seafood was and how it could be better to consume. This insight, plus other research led to the reframing and rebranding of Nalu.
Deliverables
Research
Strategy
Brand Positioning
Brand Identity
Identity System
Strategy
visual direction
