To showcase the impact that da Vinci robotic-assisted surgery made on the world in 2022, we developed a series of social media posts that visualized data collected at the end of the year.
Nicole DeVera and I knew that whatever we came up with needed to be something that physicians and hospital executives would want to watch and want to share. Our goal was to create shareable dynamic content. After a quick study of our best performing posts on our social channels, we opted to create a series of eye-catching animations with intriguing bite-sized stats to be posted across all of our social media platforms.
This content series has been well-received and resulted in increased engagement and piqued our audience’s interest. The 2022 data points showcased in this series are the total number of da Vinci surgery cases, the top five da Vinci surgery instruments used, and the total time spent in da Vinci surgery. While we collaborated on the entire series together, I primarily created the time spent in surgery and the an unused video, top five procedures, which I have added below.
Animation by Jeffrey Sumida
