Elvie, one of the first brands to create a pelvic floor trainer and hands-free breast pump, needed to explore their future in an ever-changing fem-tech climate with increasing competition. I created a plan to evolve the brand from being mom-centered to women-centered by assessing rising trends, user needs, and the emerging industry landscape. This included short term and long term projections for Elvie in the future.
Deliverables
Research
Strategy
Design Target
Brand Positioning
Brand Identity
Futures Strategy
