The purpose of the All-Mobile Experience–to introduce others to the the future of minimally invasive care. The request was to create a branded exterior of an 18-wheel truck so it can tell the Intuitive story wherever it is seen. This truck will travel the country, introducing Intuitive and its robotic systems to so many, so it needed to capture the hero products and messaging in an impactful way. And because many viewers will see it for the first time on the road all messaging needed to be brief.
The two sides of the truck feature the logo, an image of a Intuitive robotic systems, the name of the featured system, and the Intuitive tagline: Advancing what's possible in minimally invasive care. The top of the truck also has the logo and tagline, as sometimes the truck will be parked outside of a hospital or large building and will be seen from above. The back of the truck has the logo, tagline, and a call to action to learn more on the Intuitive website.
The final outcome captures the purpose of the All-Mobile Experience and offers further information for anyone interested. To learn more about the All-Mobile Experience of Intuitive visit this link.
